Archive for the Category ◊ Public Relations ◊

Tuesday, December 27th, 2016
Category: Public Relations |  Comments off

Submitted by: Michael Pascu

We all dream to be able to work from home. It is easy to dream until the moment it becomes reality. But how well can we plan and organise things to the point we forget we are working from our living room?

Let us go over the most common mistakes that we do when we start working from home.

1. We spend to much time alone

Loneliness is the fact most people complain about when they start working from home. We start spending to much time in front of the PC and forget to socialize. Because there no more meeting we might forget to get out a few days in a row. The exception is if maybe we work in sales and thus the client interaction is almost mandatory.

2. Chaotic schedule

One wants to work more and forgets to unplug and even feels guilty if he stops. One can end up getting up early and the first thing he does is start working. And in the evening one cannot go to sleep because he is thinking about different aspects of the project or different projects.

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3. You accept to many interruptions

You can start to spend too much time on so called socializing networks because you know there is no one there to look over your shoulder. Or you could start talking on the phone too much.

An advantage of working from home is that we learn to work and to better appreciate what we earn. We become more aware that money does not grow on a tree and that it requires steady work and a lot of dedication.

Regardless of the options we make, and even if we get the best advice, and listen to it, the latter being the hardest part, we might not obtain optimal results. We must go at it by a process of trial and error. I suspect this is not what one wishes to hear, but the truth is better than a blissful state of ignorance.

Working at your approach will get you there!

You seem available for any house work available and your family might not understand that you are at the work desk and not in the living room.

4. Lack of priorities

If you do not manage to make a plan that you can follow on a daily basis, you end up losing time.

These mistakes, or better called challenges can be overcome with simple techniques.

1. We should schedule time for family and friends. This sounds like work, but it is a way to make sure that we do not forget about this part of our lives.

2. The schedule is the solution for this point also. We must make it and stick to it.

3. If from the get go we make it clear to everyone around us that this is work and we also make it clear to ourselves then much less interruptions shall happen.

4. Once again : schedule. It is that important. Prioritize and schedule tasks.

An advantage of working from home is that we learn to work and to better appreciate what we earn. We become more aware that money does not grow on a tree and that it requires steady work and a lot of dedication.

About the Author: Michael Pascu is a Marketing and Public Relations Specialist. He is most proud of his latest project


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Sunday, December 04th, 2016
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Submitted by: Raniyah Mahbubah

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About the Author: Get to Know about your Training Material for passing the exams of

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Saturday, March 26th, 2016
Category: Public Relations |  Comments off

By M6.Net Web Hosting

Since its birth, the Internet has grown and expanded to unprecedented, unmanageable proportions. Information, software, news, and much more flow freely through its twisted pathways. Online services such as Internet banking save time and money. However, from the depths of its vast expanse have come the dregs of society intent on preying on the new, the nave, and the less informed.

Phishing is one of the main scams in the present moment. People set up phoney websites and email addresses. Then they spam Email inboxes with official-looking messages explaining that your account with Company X has encountered a problem and that they need you to login and confirm some details. The email addresses are masked to appear official and the links provided in the email all seem to check out. If you click on the link provided then you will usually be taken to a site that looks for all intents and purposes to be official. When you click ‘submit’ your details will be sent to a criminal somewhere who will do as they please with your information, such as withdrawing money from a bank account or purchasing things in your name. The scam has been labelled ‘Phishing’ because the criminals engaging in the activity behave similarly to a fisherman throwing bait out in the hope that they’ll receive just one bite from the millions of people that receive the email.

So how do you avoid these online scams? First and foremost, it is important to realise that no legitimate organisation should be sending you a request to fill out your personal details because of some server error or for any other reason. Your bank will never send you an email with content along the lines of “We’ve lost your bank account number and password… please supply them again for our records”. You should also know that no bank is going to require your social security number, bank account number, and PIN number just to log in to your account or retrieve your password. Other sites such as Ebay, PayPal, and the like will not email you asking for these details either.

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If you’re a little unsure as to whether or not an email is official, scroll down a bit until you find the link that they are requesting you to click and simply hold your mouse pointer over the link text without clicking. Now take a look at the bottom left-hand corner of your browser window. The link text is often the address that the phisher wants you to think you will be heading to but the real address will be revealed in the bottom of the browser. This address will most likely not have anything whatsoever to do with the company that the email is attempting to imitate. It could be a dodgy web site or even just a page on someone’s personal computer. If the address doesn’t appear in the bottom left-hand corner then you can right-click on the link, select ‘properties’ from the pop-up menu and then read the address listed in the information box.

To avoid further scams make sure that you have updated firewall and anti-virus software active on your system at all times. This will make it harder for anyone to install key loggers, Trojans, spyware, or other similar devices intended to retrieve your information. Keep your operating system up to date with the latest security patches and updates and be careful where you enter your details. Always look into the reputability of the site that is requesting your details and keep an eye on the lower right-hand corner of your browser. If the page you are viewing has a little padlock symbol appear in the corner, then it means that your details are being secured by some encryption method. You can double click on the icon to get more details if you wish. Sites without the padlock icon don’t have encryption, which means that your details are a lot easier for malicious crooks to get a hold of. Even if you’re sure the website is legitimate, it’s not a good idea to send your details over an unsecured connection. By the way, email does not count as a secure connection, and neither does any instant messaging program, (such as MSN, ICQ, Yahoo Messenger, AIM etc.) so don’t give out personal details that way either.

Another common scam very similar to phishing involves the emailing of promises of great wealth. Seriously, what do you think your chances are of winning the lottery, let alone one that you never even entered? Or of some obscure yet ridiculously rich person in Africa dying and you being legally allowed to pick up their money? Or of a foreign prince wishing to smuggle money out of his country using your account? These emails are all scams. I wish it were true that I won three different lotteries every single day, but if you get in contact with the people sending these messages they’re going to do their utmost to clean out your pockets. Unfortunate as it may sound, the ‘Please Donate to Charity’ emails sent are usually also scams. If you really want to donate money to a charity, look them up and send it the usual way, don’t respond to a multi-recipient email that may or may not be real. You also shouldn’t donate to some random charity that no one has ever heard of before. Some of the Internet lowlifes have started up fake charities, ‘dedicated to helping Tsunami victims’ or similar and are simply pocketing the donations.

Everything in this world can be used for either good or evil purposes and the Internet is no exception. Staying alert and having just a little bit of Internet know-how can keep you out of harm’s way for the majority of the time, and allow you access to the wonderful online services available with relative safety.

About the Author: Daniel Punch



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Monday, August 03rd, 2015
Category: Public Relations |  Comments off

By Nelson Berry

Despite all the questions about the effectiveness of subliminal messages, several companies are actually spending millions on marketing strategies involving the use of these hidden messages. So how effective are subliminal suggestions embedded in marketing communication materials?

According to many professionals in the marketing industry, branding is really all about creating associations in people’s minds.

1. Does it really work?

Several studies have shown that subliminal marketing communication indeed works. However, people don’t always agree, so news of it always die down. Despite this, it has proven itself effective time and time again.

2. How does it work?

Subliminal messages in marketing communication works by sending hidden messages to people’s subconscious minds that reinforce things that people already have an innate need for. This is why sometimes we can’t control our response to these advertisements.

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This is why the most common messages have something to do with sex, money, and other strong emotions people usually try to control such as anger or violence. These are the subjects that most attract people’s subconscious attention. They are also used in marketing because these are common feelings, experiences, or emotions that people of all ages, class, and background share.

Sometimes, the messages are also specifically targeted to certain individuals. For example, a Johnny Walker scotch advertisement was discovered to have images of skulls and other horrifying photos hidden in the ice cubes of the said beverage. According to psychologists, these types of images are already usually present in dreams that alcoholics often have. So when the subconscious sees those images, they recognize it, thus leading the person to have the urge to act on the feeling.

3. Is it ethical?

Advertisements can only go up to a certain point. They are not planting messages in the mind. According to experts, subliminal programming only reinforces thoughts, feelings, and desires that are already present in the subconscious.

4. What are the different ways to use them?

Marketers come up with many creative marketing ideas to use subliminal messages in their ads.

Some, like Nike, embed implied messages in their famous slogans. Don’t you ever wonder why Nike’s famous slogan ‘Just Do It’ is so vague yet it somehow makes sense for most of us. When we read the slogan, the brain quickly makes an association and tells us that the message applies to that thing we really want to ‘just do.’

Some hide photos and images within the print ads and posters, like the Johnny Walker scotch example. Some hide words in the print ads, posters, or even product packaging, such as the placement of a candy with the letter ‘S’ right before the word ‘explosion’ to form the word ‘SEXplosion’ in a controversial Skittles packaging.

Some also embed subliminal messages in TV ads and radio ads; the messages are unheard or unseen by the conscious mind but are quickly absorbed by the subconscious. In a 1950s study, the hidden words ‘drink Coke’ and ‘eat popcorn’ was said to have actually led to an increase in popcorn and coke sales.

Subliminal persuasion is used in endless ways in marketing. It would be hard to control this phenomenon from being used in marketing since they are almost always completely undetectable.

About the Author: Nelson Berry is The Pioneer of

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