Archive for the Category ◊ Marketing ◊

Saturday, August 29th, 2015
Category: Marketing |  Comments off

Advertising industry: Openings for freshers


Rohit Irabatti

To stand firmly in the race of competition, industries are trying to their fullest extent. Because of which the marketing and advertising industries are immensely growing. This growth has made companies to recruit not only experienced professionals but also fresher. Advertising industries always look for those candidates who are creative and generate smart ideas. Jobs for fresher in advertising industries are many because companies are always in search of fresh ideas and those who are having out of the box thinking ability. Not only small industries but big organizations also hire fresher in many departments.

An advertising agency plays a major role of serving their clients to connect with their customers by making use of innovative advertising practices. Radio, television, print, and internet are major sources, used by these agencies. The scope and size of advertising agencies differ as per companies. Big and recognized organizations provide advertising jobs in many fields like market research, video production, copy writing, event management, client servicing, television and film, direct marketing etc.

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Fresher job vacancies are mostly in the field of direct marketing. Candidates are hired probably as a junior executive or management trainees for client servicing, market research and media research departments. Their task is to search for new business opening, understand needs and expectations of client, selection and finalization of media for advertising and many more.

Entry level openings are many in client servicing department. The candidates must have good command over communication for working in this department because they will be the link between the agency and customer. They have to understand the needs of client and communicate this to the agency and also idea of agency to the client. A fresher must be able to sell the idea and collect right information from the market and for this command over communication is must.

Creative department is the heart of advertising agencies. Rather than experience, candidates stand out by the quality of ideas in this department. Creative group is the team of creative directors, art directors, photographers, scriptwriter, graphic designers and many more. An advertisement copy is created by this department. Candidates who are graduates and have knowledge of Photoshop, fine arts or coral draw with good communication skills are quickly hired by creative department. The number of fresher jobs available in this department but the candidate must be well equipped with the basic skills like creative mind, writing skills and ability to visualize ideas and put them to live. They should be able to stretch themselves and ready to meet deadlines.

Advertising fields are not only related to one area but today many new areas of digital marketing, image management, event management etc. are associated with these agencies. Internet marketing is another field that has bought lots of career openings for fresher in advertising industry. Many specialized advertising courses are today available to get into advertising industry, to develop a good career.

Ronit Irabatti is the author of this article. He has been demonstrating his writing skills by writing the articles for human research from last two years. He also has a keen interest in writing stuff for job related topics. He has written various articles on

Freshers jobs

. He specialized in coverage of HR marketing.

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Sunday, March 02nd, 2014
Category: Marketing |  Comments off

By Colin Duffy

The end goal of any sales rep is to close, close, close. From initial contact to making that call to seal the deal, a good salesman/woman should have little else on their mind then moving forward. Although selling different products and services require you to alter your approach, vary your efforts and adapt to different interests and questions, a good salesman/woman must be able to interpret and record customer feedback and funnel it into a structured and clear pipeline in order to succeed.

The pipeline is in effect the measuring stick from which a sales rep’s job security will rest, and having a full and healthy pipeline reveals positive employee activity, closing effectiveness and of course revenue potential. This real time sales tracking capability has been long overdue in the eyes of corporate executives, CEO’s and sales managers, and has quickly become an industry standard. Powered by Customer Relationship Management software, this sales tracking capability called Opportunity Management is now available in real time CRM solutions, and affords the sales rep a fully integrated software solution that can track a lead all the way to a closed sale.

Opportunity management embedded in a CRM solution accommodates the needs of both Sales managers and their reps, as well as provides them with the tools to fill their pipeline, track each sales progress and ensure that no opportunity goes begging. Having this visibility into ones potential sales will breed accountability and give sales reps the organization they need to close more deals regularly.

To help you better understand the capabilities and benefits of tracking ones opportunities, the following points will highlight the usability and effectiveness of a good CRM solution with opportunity management.

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Lead & Account Segregation – tracking ones opportunities properly really starts with having the ability to convert the interested in Lead into an Account. This conversion capability keeps your leads (potential customers) from your Accounts (current customers and those interested in buying).

Account Management – this will allow you track your current customers and pending customers, as well as add multiple contacts on the account as any sale could involve satisfying more than one contact.

Account Opportunity Management – this feature allows you add multiple opportunities to the one account, allowing you track repeat business as well multiple proposals linked to the same deal. This capability is directly linked to your pipeline and all opportunities are displayed there.

Opportunity Pipeline – this feature provides users and managers with a bird’s eye view of all opportunities, their probability of closing, their value, and links to the next steps needed to close.

Opportunity Activity Management – inherent to all CRM solutions is the ability to create and track activities and link them to a particular record. Having the capability to generate and track activities linked directly to an opportunity affords the user the ability to handle more opportunities on the whole.

Closing Opportunities – another very important part of managing your sales pipeline is the ability to close your sales in the system for reporting purposes. Closing a sale won or lost will give users and management a better understanding of what efforts work, what customers are interested in, and how to approach them in the future.

The clarity offered by today’s CRM solutions has taken the sales process to the next level and rendered the spreadsheet tracking model almost obsolete. With intuitive and user friendly CRM models that can literally walk you through the sales process, the diligent and savvy sales rep can close more deals today then ever before.

About the Author: Colin Duffy enjoys writing about CRM subjects and on demand CRM software vendors such as Salesboom (



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